This is a 5 megapixel camera with a 24mm wide lens and a spiffy
It also has a crazy ass ring flash which makes me rather curious on how it would work.
The developers are calling it a social camera, though I think that's best left to your imagination as you would probably have had an Instagram account.
What makes this different is that it can upload pictures virtually to the cloud service that comes with the camera.
From the cloud service account, you can preset it to repost to your G+ or Facebook account whenever you want to.
Bless with an inbuilt 2GB storage, the camera uses this as a temporary storage should you ever wander to a far away place without 3G or EDGE connection but let me warn you that this has no WIFI support. This means you can't upload to the cloud even if you are married to a WIFI hotspot.
For now, it is on preorder and cost US$199, which includes the free cloud storage. How much space? I really haven't any idea. I hope to find out soon too.